UX leadership / design systems / 0→1

Building design teams and the systems that power them.

Hands-on design leadership, from 0→1 products to enterprise design systems.

See selected work ↓ Prosper · Elevance · Founder · 15 yrs

Stylized portrait of Jeremy Abrams in a black polo shirt and glasses, smiling — Jeremy Abrams
Senior UX Director

Fig. 05 / Offsite: Prosper UX team, 2025

Great design is the byproduct of a great culture.

Beyond the deliverables and design systems, my first job is the team itself. This video is from our 2025 team offsite, where we ran a two-day design sprint workshop to practice our design thinking. It took a lot of sticky notes and a few uncomfortable questions.

Selected work

Case studies

Fig. 01 / Design system

Prosper · UX Director

Shape at Prosper: cutting design time by 90%

I led the UX team in building Shape, Prosper’s first enterprise design system, to unify fragmented products and give UX, engineering, and product one source of truth for UI and code.

Elevance · Digital Health · Director

Elevance Health: standing up UX in a 80-year-old insurance giant

I joined when UX work was mostly reactive scoped requests, grew the team from three to ten, introduced DesignOps and dual-agile, and worked with product to add discovery across four virtual-care products.

Prop Firm Match · FinTech · Design exercise

Prop Firm Match: redesigning for trust in a broken industry

As a design exercise, I ran a full audit and single-sprint redesign of a funded trading account comparison platform, replacing high-stimulation affiliate marketing with UI that supported trader trust before click-through.

Uppd · Founder · 2013–2014

Uppd: a B2B2C social game built on mobile video, social, and gamification

I co-founded Uppd, a social video challenge app where users recorded a skill and competed for prizes. I raised friends-and-family funding, reached Techstars Chicago finals, and closed the company after launch when usage concentrated on existing social apps.

Figma Community

Parity: Design Reviews

Compare Figma frames to a live URL or screenshot and catch visual drift (typography, spacing, color, copy and missing content) in seconds instead of an hour of tab-hopping. Free tier on the Community; Pro adds volume and history.

Visit Site View on Community

Parity, Design Reviews: marketing graphic with the plugin panel reviewing typography drift findings between a Figma original and its live replica

Writing

Recent publications

See all writing

May 27, 2026

Stop Hiring the Best Interviewer in the Room

Why collaborative practical exercises reveal more about capability than charisma, and how to design hiring that measures the right things.

Mar 31, 2026

Why AI Won’t Kill UX: Moving from Pixels to Value

Why UX value is shifting from visual execution toward human context, divergent thinking, and direct problem-to-value impact.

Feb 18, 2025

Leading with Purpose, Trust, and Financial Security

A framework for building and maintaining high-value teams through purpose-driven leadership, mutual trust, and financial stability.

About

As a Senior UX Director, I build and lead teams that drive business success through user-centered design. That work spans zero-to-one consumer products and enterprise applications, along with the design systems underneath them.

I've worked in corporate, startup and consulting environments, and I pair high-level strategic thinking with hands-on execution. I build on design thinking and DesignOps, and I use AI to speed up how teams work. The goal is a framework that keeps working as business needs change.

As both a design and people leader, I create a culture of empathy and connection that lets teams do their best work. The result is resilient teams that can outlast a single leader.